Heartfelt & human TVC

Awesome storytelling from Canadian Tire Corporation as part of its sponsorship for the Rio Olympics 2016. 

The 60" advertisement opens on a group of young boys playing basketball. When one of the boys chases down an errant shot, he encounters a boy confined to a wheelchair.

The wheelchair-bound boy later finds a basketball sitting on his porch, and wheels himself over to where the boys are playing – only to find them playing in their own makeshift “wheelchairs.” The ad ends with the voiceover, “When the best of us steps us, our nation stands a little taller.”